Not all niches are created equal. Many function differently.

Quick and dirty Niche Assessment Process

Here are some things to consider when choosing a niche. The following is a quick and dirty way to assess a niche.

Seed word search volume

This is a very crude measure but it’s a start. Check the monthly search volume of the niche’s seed keyword. If it has over 100. 000 monthly searches it’s a contender. It’s not a dealbreaker if it doesn’t but it’s a start.

Here are some examples(per Ahrefs):

Food:5. 5 million monthly searches
Fashion:101, 000 monthly searches
Camping:128, 000 monthly searches
Vegetarian:114, 000 monthly searches
Tennis:247, 000 monthly searches
Quilting:29, 000 monthly searches-good examples of lower search volume but still a viable niche IMO.

Number of potential keywords

This is my preferred metric. I like niches with thousands of potential keywords. The food niche, for example, has millions of long-tail keywords. The”How to blog”niche is not so much(yet I’m still in it just because I have certain advantages in the
niche)

NOTE: The next lesson: How I assess the potential of a niche (looking for lots of keyword potential) is showing I conduct this analysis.

There is no magic number but the number of keywords should measure in the thousands. But, in order to assess this. you should run many different niche-relevant seed keywords through Ahrefs or similar.

Also, if there are a lot of products for sale in the niche, those are fodder for keywords as well (think”X review” or”X vs Y” etc. )

For example, if assessing the car niche (which I think is a good niche), run different models. companies and parts through Ahrefs or similar. You’ll discover in short order there are an absolute ton of keywords. The point is to assess the niche with several or many different main or seed keywords.

Commercial viability

IMO many bloggers give too much weight to this consideration but at the same time, it should not be ignored. I found out the hard way. I bought a site on movie reviews. I thought it would be good. It was bad. There is not much money flowing into the movie reviews niche.

By commercial viability, I’m referring to whether the audience spends money on products, any products, in the niche. The products could be physical, software, informational, etc. As long as their things are for sale and people are buying them, that’s a good sign.

Expertise required?

Some niches, in order to succeed in Google, require that the site demonstrate the folks behind it have expertise. These niches include health, money(finance), and probably law.

For example, if a money niche, it’s good to be an accountant. certified financial analyst or certified financial planner or the like.

That said, you can always hire these folks to write for you too. Just be sure you take steps to ensure your website makes it clear there is the expertise behind the content. Your About page can help with this as well as article bylines.

Are you interested in it?

I already covered this but this is a 3-second assessment. Do you like the niche? It can help big time. It may well be that you don’t have much experience but always wanted to get into it. A website is a great opportunity.

For example, maybe you always wanted to get into making beer. Beer is a big topic. This could be your chance to get into a hobby that could also be fodder for a niche site/blog.

Does it sustain a print magazine?

Again, this isn’t made or broken, but if a niche is one that magazines are dedicated to it, there’s a good-sized audience involved. Think fitness, parenting. cycling, running, yoga. cars, cooking. home decor, yachting, politics, sports of all kinds, etc. Head to magazines.com and check them out.

Is it evergreen?

I prefer evergreen niches and topics. I love the idea of publishing an article and it earning for months or years. Most niches offer evergreen content opportunities but news niches don’t. That’s why I’m not in any news niche. It’s not my thing.

On the flip side, I do publish on topics that have a limited life such as various products. My smartwatch reviews are obsolete after a year or two. However, that’s sufficiently long for me.

Is it seasonal?

Seasonal niches aren’t bad necessarily but you should know whether it is and what that means. You may need to set money aside to see you through the lean months. Seasonal niches are those that are active and lucrative during certain months of the year.

For example, gardening is mostly active in Spring and Summer. Christmas lasts about 8 weeks. Skiing lasts about 3 to 4 months. Again, these aren’t necessarily bad but you need to consider the seasonality aspect of any niche you get into.

Once you’ve done all of the above, hopefully, you have a good idea of what to cover.

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