One obvious way to choose a niche is to choose a topic that you’re interested in.

  • If you’re an avid tennis player, do the tennis niche.
  •  If you’re a quilter, do the quilting niche.
  • If you’re a certified financial planner, do the personal finance niche. I’m a big believer in choosing niches that interest you.


Because you will be neck-deep into your niche for a long time. If you like it and participate in it, you’re more likely to stick with it.

Moreover, you’ll have a level of expertise that many other folks don’t have. You’ll be able to publish content that’s more insightful than many competing sites.

For example, if you’ve been a certified financial planner for ten years, you know far more about personal finance than 95% of the personal finance bloggers out there. It wouldn’t be hard to break into the niche on YouTube. Just promote your credentials to separate you from the posers.

However, perhaps you’re looking for a change. You may be a certified financial planner but prefer to totally get out of that and do something else.

If that’s the case, then either cover another interest or continue on through this course.

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