Sports niches are interesting because there are many different approaches you can take. And I mean many.

Let’s examine that.

Sports news

You could be like ESPN and endeavor to cover breaking sports stories and news. You should buy 6 televisions and monitor as many games as possible. I’m kidding, but you do need to be a voracious consumer of sports.

If you like nothing more than to watch 8 games a day, this could be a good fit for you.

The “How to” approach

This would a site where you offer tutorials teaching folks how to improve their game,
whether it’s golf, baseball, soccer, cycling, etc.

Tech and Sport

Sport and tech are a natural fit. You could easily tie the two together and cover tech in relation to a specific sport For example, you could write about technology for triathletes or cycling. Think smartwatches, heart rate monitors, Go Pro, apps, etc.

Loyal fan

The Loyal fan

Instead of covering all sports or all teams, you could become the insider for your local team or teams.
Your audience would be primarily local, but if you do a good job, you could become the go-to local site for local professional sports.

The single sports expert

If you’re a fanatic for a particular sport – you play, watch, learn and buy all the gear, you could build out a site dedicated to one sport such as golf, running, tennis, etc. You could do gear reviews, cover the news, publish tutorials – do it all.

For the right person, sports niches can be a lot of fun. You build a business on something you love to do.

If I had more bandwidth I’d love to build out a tennis and squash website. I play both sports regularly. Same with skiing. But for now, I’m swamped.

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